How do you attract attention to a revolutionary new product at a trade show? PhotomediaVR designed, photographed and printed this five by fifteen foot banner for Anaren's incredible Xinger, a miniature electronic component for satellite communications. Look closely at the finger and the Xinger part. They were photographed as separate elements to maximize sharpness and quality. We shot the finger on 120 format negative film (then scanned), and the Xinger was photographed with our 4x5 ultra-high quality digital camera. The photos, text and the created background were montaged digitally on a high-end Mac workstation. The large banner was printed with our 1200 DPI, eight color printer; we then mounted, laminated and grommetted it to ship rolled in a PhotomediaVR box/tube. The image was repeated for the header of Anaren's booth at the show, and used as an introductory magazine press release. The part size and frequencies' message was simple, the image was eye catching and the success level was huge.
©Richard D. Kampas Inc./PhotomediaVR.com
From concept to completion. A Welch Allyn product manager presented us with this nasal medical instrument challenge. We did the layout and design, studio photography, retouching, background creation, and all production for both applications. PhotomediaVR has produced Welch Allyn's trade show graphics for over fifteen years, for both domestic and international use. These include photographic and digital images, front lit and backlit, rollable and hard mounted graphics. Once we create the files, we e-mail an Acrobat pdf to the product manager and creative director for approval, allowing for text or image tweaks, before printing. This saves time, money and results in higher quality imagery. Many of these panels are created with completed graphics delivered within the same week.
©Richard D. Kampas Inc./PhotomediaVR.com
Memorable. PhotomediaVR's favorite word when it comes to design. A fund raising project for the Empire State Salvation Army was sponsored by the Baseball Hall of Fame. We created and built two eight foot tall, backlit display towers, seeking image visibility from 50 feet down the trade show aisle. The Hall of Fame provided us with historic 8x10 inch BW photo prints. PhotomediaVR created the theme, designed and montaged the views (also using our location photography). We then output our digital files back to color negative film, and printed and laminated 4x8 foot photographic Duratrans® to fit the curvature of this one-of-a-kind booth display. They are indeed memorable. This design has stimulated five other corporate clients to adopt a similar booth/graphic combo in the last eighteen months (see MGI images). We now have the ability to produce these backlit graphics as 1200 DPI direct digital outputs with great color saturation, sharpness and impact!
©Richard D. Kampas Inc./
This picture is worth a thousand words if your message is marketing a huge, successful shopping center to prospective tenants. This twenty minute time exposure is taken with our 146 degree angle of view, 120 format Panoramic camera. We printed this image as a rollable Duraflex® photographic print, four by ten feet in size for a trade show display, and it was crisp and beautiful! We laminated the print with a 15 mil lexan laminate for durability and scratch resilience. What is the PhotomediaVR advantage? One stop top quality and dependable service for studio and location shooting, in-house processing and printing, awesome digital services, mounting/laminating/framing, trade show hardware, and custom display/design/building, and over twenty years experience learning memorable creation, marketing strategy and customer service. Please go to our VR Gallery to view the floor mural, that was the main feature of the ICSC trade show where this panoramic photograph first appeared.
©Richard D. Kampas Inc./PhotomediaVR.com
Who does the Syracuse Chamber of Commerce and Onondaga County call with a major conceptual, visual and verbal challenge? PhotomediaVR! The project was to create an introductory and slick image brochure for international opportunities, to locate new business divisions in Central New York. The challenges: print the text in three languages, production time from start to delivery of 5,000 copies was five weeks, keep the information generic enough for domestic and secondary uses, and (of course) to stay within budget. To make a long story short: PhotomediaVR developed the "Portrait/Crossroad" theme, co-wrote the bullet text, decided to keep the bulk of the provided main text (in Spanish, French and English) on the insert pages (for best domestic reuse), used as much of our own stock photography as we could that fit our message, shot new photography to fill the gaps (we had a perfect week of weather, just in time, to make this very successful), did the scanning/digital montaging/layouts/revisions/swapped images/got approvals/shot some more views/more montaging/final approvals and delivered the files to the printer ten days ahead of the final shipping date. This was a monstrously successful introduction at an international gathering in Great Britain, and the "portrait" and "crossroads" themes continue to be used for additional advertising, web and promotional materials.
©Richard D. Kampas Inc./PhotomediaVR.com
Boring pictures don't get noticed. Here is one of hundreds of images we have created for Philips over the last few years (See the Philips floor mural in our VR Gallery). Two similar versions of this image were required, one fancy and the other fancier (pictured here). The fancy graphic was produced like the above without the "flares" and used in a fifty quantity of 5x7 inch photographic prints for magazine press release. The above was for product release brochures, and a five foot square trade show backlit graphic, mounted to plexiglass. Complete production, from design to studio photography, to digital imaging, to output was done at PhotomediaVR.com (after e-mail approvals of our photos and files). Total production time was 1.5 weeks from Fed Ex receipt of the Philips Cable Modem component.
©Richard D. Kampas Inc./PhotomediaVR.com
We get lots of respect. It took PhotomediaVR only one plant tour and three meetings to pick the brains of, and get six busy XTO decision makers, to come to agreement on a marketing strategy. The key points are to show off their technical abilities, quality people and success record as we saw it best. By asking lots of questions and learning about their technology, we pulled together the best visual and verbal information to complete these two projects (simultaneously, to save printing costs). We completed every aspect of this project from location photography (shot on film), to digital studio product photography, research and copywriting, design, digital production and preparation of all files for printing 5,000 capability brochures, 10,000 line cards and 5,000 postcards for mailers (including new logo and corporate ad "look"). We do bend over backwards to help you.
©Richard D. Kampas Inc./PhotomediaVR.com
Sloooooowingggg downnnn potential clients so they stop and talk to you. That's PhotomediaVR's job with your trade show display. Let's face it, with 300 to 900 companies displaying at an average show, if you don't plan on standing out in the crowd - save your money, save your feet, and stay home! Or, call us, and we'll create a business enhancing display to do the job. What does a baby have to do with computer chip technology? Imagine this image as a three dimensional backlit transparency that is eight feet tall! (see Baseball Towers for 3-D design) The birth of new technology. It worked fabulously to produce MGI's most successful international show ever! The back of this display had glittering lights and clear shelves with beautiful products to keep the interest peaked. This unit was the traffic stopper for their twenty foot informative booth display.
©Richard D. Kampas Inc./PhotomediaVR.com
Simple message, fast read. Visual storytelling is a great way for a well known, international corporation to introduce old and new services to both current and potential clients. Colorful backgrounds (especially for less than dynamic looking products), large type and motion. PhotomediaVR.com has revolutionized the ETL look. Our visual creativity, insight into technology and understanding of trade show psychology, brings all of the elements together for great displays in many types of industries.
©Richard D. Kampas Inc./PhotomediaVR.com
