The booth top view gives you a great perspective of how this four foot by fifty foot floor mural ran down the center of the Philips display space in the Anaheim Convention Center. Another crowd grabbing example of how PhotomediaVR can multiply your trade show investment using great concepts and graphics to sell your products and services. Consider how many exhibits the attendees view at a major trade show. Lots! How many are clearly remembered at the end of the show? Probably the 3 or 4 most unique. This mural was later used at three more major shows (including a show in Argentina) and for an employee motivational gathering.
With two entrances to this Philips booth, we were able to tell two stories. Current technology was featured at the main entrance and future technology at the second. There was a graphic segway between the stories to merge the memorable message. The floor mural was a great tool for the sales force to convey information on individual components, systems and software. It was a hit. And, we made mini-murals (1x8 feet) that were sent to the best perspective clients for post show follow-ups.
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